The Brand Ambassador Supervisor is responsible for leading, coordinating, and motivating a team of brand ambassadors during onsite activations. You will ensure the team delivers outstanding customer experiences, embodies the client’s brand values, and meets performance goals. This is a highly visible, onsite role involving both pre-event planning and live event execution.
Recruit, train, and manage a team of brand ambassadors for various activations, ensuring they understand campaign goals, messaging, and brand tone.
Conduct pre-event training sessions, role-plays, and briefings to prepare ambassadors for event-day tasks, engagement tactics, and compliance requirements.
Lead and supervise ambassadors on site throughout the activation, providing direction, coaching, and real-time feedback.
Coordinate with event producers, project managers, and logistics leads to align ambassador activities with overall event flow, objectives, and guest experience.
Monitor ambassador performance metrics: attendance, engagement rates, lead generation, sales, or other key performance indicators as defined by the campaign.
Ensure ambassadors adhere to brand guidelines, dress code, and professional behavior.
Address issues or concerns promptly, resolve on-site conflicts, and escalate to production or account leadership when necessary.
Provide brand ambassadors with coaching and mentoring throughout the event to optimize their interactions and performance.
Conduct post-activation debriefs with ambassadors to gather feedback, identify areas for improvement, and recognize high performance.
Complete performance evaluations, ambassador scheduling, payroll tracking, and timesheet approvals.
Maintain communication with the client regarding ambassador activities, lead data (when applicable), and any on-site challenges or highlights.
Ensure all brand ambassador-related logistics — check-in, briefings, uniforms, materials — run smoothly during event setup and teardown.
Uphold health, safety, and compliance standards during activations, including crowd control, onsite safety, and emergency protocols.
High school diploma or equivalent required; college degree in marketing, communications, or business is a plus.
2+ years of experience working in experiential marketing, event staffing, retail, hospitality, or a related field.
Proven leadership experience, with prior responsibility for supervising, coaching, or managing teams.
Excellent interpersonal and communication skills; ability to motivate, direct, and inspire a large team.
Strong organizational skills, with the ability to manage scheduling, logistics, and on-site coordination.
Comfortable working in a fast-paced, high-pressure, event-driven environment.
Performance-oriented mindset, with experience tracking KPIs and driving results (engagement, sales, leads, or similar).
Flexible schedule, with willingness to work nights, weekends, and travel to event sites as needed.
Professional appearance and presence; ability to represent both BMF and its clients effectively on site.
Problem-solving skills and the ability to adapt to unexpected challenges or changes.
Proficiency with basic office software, scheduling tools, and mobile communication platforms.
This is primarily an onsite role: build-in, activation days, and teardown.
Exposure to outdoor venues, trade shows, festivals, indoor event spaces, or brand pop-ups.
Variable hours: early mornings, late nights, weekends, and travel may be required.
Frequent interactions with large teams, vendors, clients, and event attendees.
May involve physical activity, including standing for long periods, walking, and light lifting.
Lead a team that directly impacts high-profile brand experiences and activations.
Work within a creative, dynamic environment where your leadership drives both team success and campaign results.
Build your career in experiential marketing, with opportunities for growth into production management, operations, or account leadership.
Be part of a company that values innovation, collaboration, and high-quality delivery.
Competitive compensation, event-day benefits, and a supportive team culture.
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