_ LOOKING FOR FILIPINO CITIZENS BASED IN THE PHILIPPINES _
Position: Digital Advertising Manager
Schedule: Monday to Friday, flexible 8 working hours with 4 hours overlap, CST timezone
Salary Range: 1250 - 2500 USD/month (to be assessed and approved by the client based on the candidate’s experience, knowledge, skills, and abilities)
Responsibilities:
Develop and execute digital advertising strategies across Google, Facebook (Meta), Instagram, TikTok, Walmart Marketplace, and Amazon to achieve business goals.
Manage and optimize advertising campaigns to ensure maximum ROI and efficiency.
Conduct a thorough analysis of advertising performance metrics and provide actionable insights and recommendations.
Stay updated with industry trends and best practices in digital advertising to innovate and improve campaign effectiveness.
Collaborate with cross-functional teams including marketing, creative, and analytics to align advertising efforts with overall business objectives.
Monitor and adjust advertising budgets and bids to maintain cost-efficiency and achieve target KPIs.
Implement A/B testing and other experimentation methods to continuously improve ad performance and conversion rates.
Stay informed about platform updates, algorithm changes, and policy updates that may impact advertising strategies.
Mentor and guide junior team members, providing training and support in digital advertising platforms and strategies.
Prepare regular reports and presentations for stakeholders, highlighting campaign results, insights, and future recommendations.
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