Job Description
Job Title: Digital Advertising Manager
Estimated Hours: 5-10 hours per week
Job Description:
We are seeking a dynamic and results-driven Digital Advertising Manager to join our team on a part-time basis. This role will focus on managing digital ad campaigns to drive brand growth. The ideal candidate will have hands-on experience with Meta Business Suite, Google Ads, email marketing, and a strong understanding of SEO practices.
Key Responsibilities:
• Meta Ads Management:
Create, manage, and optimize ads using Meta Business Suite (Facebook and Instagram). Adjust targeting for maximum reach and engagement.
• Google Ads Management:
Execute and track Google Ads, optimizing for key performance indicators (KPIs) such as click-through rates (CTR), conversions, and ROI.
• Email Marketing:
Execute email marketing blasts using tools like Mailchimp, Klaviyo, or equivalent platforms. Maintain segmented lists and create conversion-focused email marketing assets that engage and nurture leads.
• SEO & Keyword Optimization:
Ensure digital campaigns are backed by strong SEO practices. Research and implement relevant keywords and continually refine strategies for better visibility and organic search rankings.
• Audience Targeting & Analytics:
Utilize data analytics and insights from advertising platforms to refine targeting strategies. Make data-driven decisions to improve ad performance and reach desired customer segments.
• Graphic Design:
Create engaging ad visuals and email banners using Canva or Photoshop. Design assets that resonate with the target audience and align with brand aesthetics.
Requirements:
• Proven experience managing Meta Ads (Meta Business Suite) and Google Ads campaigns.
• Solid understanding of email marketing principles, including list segmentation, A/B testing, and campaign performance optimization.
• Strong grasp of SEO fundamentals and best practices for keyword research and content optimization.
• Ability to analyze advertising performance data and make recommendations for improvement.
• Excellent organizational and communication skills, with the ability to manage multiple campaigns simultaneously.
Preferred Skills:
• Familiarity with graphic design tools such as Canva or Photoshop for creating digital marketing assets.
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