Job Description

Direct message the job poster from Travel + Leisure Co.

The Digital Marketing Manager is responsible for leading, developing, and executing consumer marketing campaigns and driving impactful marketing initiatives with internal and external partners to drive new customer mix and enhance value for current customers. This role will be focused on supporting an existing customer loyalty program. The ability to develop strategic plans, stay organized, and push projects forward is essential, and strong execution and project management skills will pave the way for success in this dynamic position.

This role will work closely with other departments including Paid Media, Social Media, Analytics, Database Management, Product Development, Call Center, Finance, Legal, as well as the Global Rental Operations team (Yield, Sales, Distribution, Rental Services, and Operations) to develop and execute marketing strategies. Also responsible for effectively managing the budgets, program effectiveness measurements and return on investment for marketing programs developed. This position leads and champions effective organizational changes, and supports and encourages a positive, performance-based culture.

How You'll Shine:

Strategic Planning & Partnering

• Partner with various stakeholders to intake and align on business goals and KPIs to build foundation for strategic plans.
• Conceptualize and manage development of strategic campaigns and partner with internal teams and external partners to drive marketing programs while maximizing results to meet targeted KPIs.
• Translate strategic opportunities into an annual calendar of Marketing and Communications Initiatives and meet with internal partner groups to ensure support buy-in.
• Implement digital analytics across various mediums to gain customer insights and provide partners with necessary data for optimized decision making.
• Manage and report on programs in terms of key drivers such as leads generated, cost reductions, lead conversions, subscription usage, bookings/reservations, package sales, tours generated, arrivals and ROI generated.

Marketing Development

• Manage the design and development of all consumer facing marketing programs and campaigns that will drive incremental revenue from lead generation, media buys, SEO/PPC, email, mobile, social platforms and more.
• Audit, analyze, monitor and report on performance metric results, findings and adjust as necessary to maximize key drivers/indicators that will help translate highly detailed data into actionable business insights and financial results.
• Outline all project requirements and provide design direction for internal and external partners for email development, web content and asset, paid digital, print, direct mail and video content.
• Manage marketing projects to ensure deadlines and goals are met.
• Manage marketing programs through partner approval, legal submission/review, and IT/Security review.
• Provide reports and feedback to senior leaders on direction and effects to key drivers.
• Develops and implements marketing operational plans of action to maximize overall effectiveness and productivity.
• Provides accurate and timely communication and planning with all partners to assure alignment for marketing programs.
• Manage day-to-day relationships with key internal and external partners.
• Manage outsourced projects to ensure efficiency, cost savings and accurate messaging/branding.
• Partner and manage relationship with key external vendors.
• Attend industry trade shows, conferences and training as needed.
• Performs other duties as needed

Budget Management

• Assure budgeting and forecasting are aligned with business needs and Accounting partners. Address any concerns promptly.
• This includes any additional incentives to promote increased enrollments or reservation supporting marketing iniatives.

Travel Requirements

• Occasional travel throughout Orlando for business is required (Less than 10%)

What You'll Bring:

• Bachelors Degree in related field
• Experience leading marketing strategy to achieve goals
• Understanding of digital and social marketing landscape
• Experience working successfully across teams in a matrixed corporate environment
• Experience managing and coordinating with global marketing teams
• Previous experience with a timeshare, hospitality or online travel agency a plus
• Self-starter with ability to achieve stretch goals in a fast-paced environment
• Ability to work effectively across teams globally to achieve results
• Excellent verbal and written communication, with strong presentation skills
• Comfortable working across regions with global counterparts to achieve alignment
• Analytical mindset with the ability to use results to drive change
• Excellent organizational skills with ability to consistently meet deadlines
• Proven ability to plan and manage budgets
• Must be results driven, enjoy problem solving and passionate about being challenged
• Microsoft office with a proficiency in Excel and PowerPoint
• 5+ years of marketing experience, including digital marketing, campaign strategy, loyalty program management.
• 2+ years of experience managing vendor partnerships and/or direct reports.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Administrative

• Industries

  Hospitality

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Pension plan

Child care support

Paid maternity leave

Paid paternity leave

Student loan assistance

Tuition assistance

Disability insurance

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