Job Description
Digital Marketing Specialist
Coldspring
Cold Spring, MN ABOUT US: Who we are: For over 120 years, Coldspring has been recognized as one of the world's leading quarriers and fabricators of natural stone and bronze. Coldspring primarily serves the memorial and commercial construction industries. Our products are meant to stand the test of time, with craftsmanship that tells the story of something meaningful and enduring.
What We Believe: To foster a culture of engagement, we believe in the importance of physical, financial, social, community, career, and spiritual well-being.
This is what we call Well-Being 6. Our Values: HONOR: Honesty & Integrity, Organized & Purposeful, Nimble & Innovative, Open & Transparent, Respect & Trust; we successfully balance the interests of employees, customers, and shareholders to achieve what we call win-win-win solutions.
JOB SUMMARY: We are seeking a talented and results-driven Digital Marketing Specialist to join the Coldspring team. This role is pivotal in enhancing our online presence, engaging with our target audience, and driving lead generation through effective digital marketing strategies. Additionally, this role is instrumental in leveraging Coldspring’s marketing technology to enhance our strategy and optimize marketing processes.
In this position, you’ll be:
- Driving the implementation and optimization of Coldspring’s marketing automation and CRM efforts to enhance customer engagement and streamline marketing processes
- Assisting in the creation of landing pages, forms, and workflows within HubSpot to enhance user experience and improve conversion rates
- Designing and executing e-mail marketing campaigns to nurture leads
- Promoting Coldspring’s products
- Collaborating with and training the sales team on CRM best practices to ensure effective usage and maximize the benefits of our CRM system
- Developing engaging and informative content for our digital platforms that resonate with our target audience
WHAT YOU’LL BE DOING: - Serve as administrator and business owner of various Marketing Technologies specifically, Marketing Automation, CRM, and WordPress
- Driving CRM processes and data stewardship, ensuring the integrity of account records in the CRM, including lead data and opportunities
- Executing lead flow strategies to move prospects through the lead cycle and optimize funnel velocity through the collaboration of cross-functional marketing and sales teams
- Monitoring and reporting on key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and technology solutions
- Leading the marketing campaign and sales funnel data requests
- Collaborating with cross-functional teams, including IT, marketing, and sales to ensure successful project implementation
- Proactively manage and modify programs to achieve objectives within planned budgets
- Working with outside agencies, partners, and freelance vendors when necessary to coordinate various marketing tactics
- Actively pursuing ongoing learning in your field and becoming an expert in emerging communication trends, platforms, systems, and KPIs to improve communication efficiencies within the company
- Working with various departments within Coldspring in addition to agency partners and the market to create, deliver, measure, and optimize marketing plans, channels, content, and sales enablement
QUALIFICATIONS: Education: Undergraduate degree in Marketing or related field, or equivalent professional qualification
Experience: 2+ years of experience working in marketing or related service firm experience
SKILLS & KNOWLEDGE: - Working knowledge of digital/virtual technology tools
- Hands-on experience with marketing automation, CRM, marketing funnel, and other B2B systems and concepts
- Effective communicator (written and verbal), able to manage multiple priorities with strong attention to detail, and comfortable with tight deadlines
- Self-starter who enjoys "figuring things out"; a creative thinker
- Have a data-driven approach and be highly analytical
- Strong understanding of marketing attribution, lead, contact, and account scoring
- Excellent written and oral communication skills
- Be self-motivated, confident, energetic, and creative
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, please call or text Jillian Opdahl at 320-685-4681 or email Jillian at jopdahl@coldspringusa.com for assistance.
Coldspring is a Veteran Friendly, Wellness-Oriented, Tobacco-Free Company. Coldspring is an Equal Opportunity Employer and will give all qualified applicants consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, disability status, protected veterans status, or any other characteristic protected by federal, state, or local law. We Make it Easy
Founded in 1901, MRA is a nonprofit employer association that serves more than 4,000 employers, covering more than one million employees.
As one of the largest employer associations in the nation, MRA helps its member organizations thrive by offering the most comprehensive assortment of HR services, information, education, and resources to help build successful workplaces and a powerful workforce.
We partner with these companies working directly with their HR department and leadership to hire their talent. We are a direct line to the company, not an agency recruiter.
Job Tags
Full time, Freelance, Local area, Remote job,