Overview Melaleuca, a leading $2 billion e-commerce company and a four-time recipient of Forbes Magazine's Best Places to Work in America, is seeking a talented Digital Communication Journey Optimization Specialist to join our growing team. In this role, you\u2019ll play a pivotal role in leading our global digital communication journey optimization efforts. You\u2019ll leverage your expertise in Salesforce Marketing Cloud and a data-driven approach to craft targeted messaging that resonates with our customers, driving results across the entire customer lifecycle 2 from membership conversion to re-enrollment. Relocation assistance provided. Role based at our Global HQ in Idaho; onsite 100%. Responsibilities Develop and execute optimized digital communication journeys across various channels (Email Studio, Mobile Studio, Automation Studio, Journey Builder) to reach the right customer at the right time with the right message. Champion a rigorous test, learn, and implement methodology to continuously improve communication effectiveness and manage costs. Own all aspects of digital communication journey planning, including customer contact permissions and preferences. Lead digital communication testing and optimization across all channels, leveraging data to refine audience targeting, messaging, execution, reporting, and insights. Partner with the Director of Digital Communications to stay abreast of marketing partner strategies and technology options. Collaborate with internal teams (Marketing, Business Development, Sales) to create, implement, and measure impactful digital communication campaigns. Work with the Director and team to proactively identify and implement strategic improvements for the Digital Communications function, driving automation and process improvement initiatives. Qualifications 1+ years of experience in digital marketing or e-commerce. A proven track record of success in creating, managing, and optimizing data-driven email campaigns with a focus on results-oriented messaging for large campaigns. Strong analytical skills with the ability to translate data insights into actionable strategies. Excellent communication, collaboration, and problem-solving skills. Experience working in a fast-paced, results-oriented environment. A passion for continuous learning and staying ahead of the latest digital marketing trends. Role is based at our Global HQ in Idaho this role is onsite 100% and requires relocation (relocation assistance provided). Preferred qualifications Preferred experience in Salesforce Marketing Cloud, including Email Studio, Mobile Studio, Automation Studio, and Journey Builder. Experience using Salesforce Einstein splits and send time optimization. Knowledge of Adobe Creative Suite, HTML, Dreamweaver, and Microsoft Office. Familiarity with Google Analytics and backend data extraction. Benefits Melaleuca offers a competitive compensation and benefits package, including health insurance, dental and vision insurance, life insurance, disability insurance, a 401(k) plan with a company match, paid time off, and more! Ready to apply? Ready to join a passionate team and make a real impact in a dynamic industry? We encourage you to apply! Seniority level Associate Employment type Full-time Job function Product Management, Marketing, and Project Management Industries Advertising Services Marketing Services Public Relations and Communications Services #J-18808-Ljbffr Melaleuca: The Wellness Company
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