Key Responsibilities Client Communication & Engagement Develop and manage segmented mail & email campaigns for current and former clients. Craft compelling newsletters, case studies, and success stories highlighting SI/NPI client wins. Oversee promotional messaging for client-facing events (workshops, accelerators, member events). Design and execute campaigns that highlight NPI’s training offerings (in-person and virtual). Collaborate with the sales team to generate leads, nurture prospects, and support reactivation of former clients. Build promotional assets including email sequences, social media content, and webinar invitations. Brand Alignment & Growth Ensure all communication reflects SI/NPI’s mission and “Gold Standard” positioning. Gather client feedback to refine messaging and identify additional service opportunities. Track and report on engagement, conversions, and campaign ROI. Valuable Final Product (VFP) The Valuable Final Product for this role is: Consistent and measurable increases in Alumni reactivations, a-la-carte On Site Training sales, and member upgrades, driven by systematic, professional, and branded communication to current and former SI/NPI clients. Key Performance Indicators (KPIs) Alumni Reactivations - numbers of former members reactivated into a current program. Acquisition Cost Total number and revenue of one-off or bundled On Site Training (OST) sales generated via marketing initiatives. Campaign ROI tied to OST promotions. Members upgraded into higher-level or longer-term programs. Growth in per-member annual value attributed to marketing campaigns. Open rates, click-through rates, and response rates on segmented campaigns. Attendance at webinars, events, or promotions driven by marketing. Net promoter feedback from members on communication effectiveness. Qualifications & Experience Bachelor’s degree in Marketing, Communications, or related field. 3+ years of marketing experience, preferably in professional services, healthcare, or training/education sectors. Demonstrated success in email marketing, content creation, and campaign management. Strong copywriting skills with a direct-response mindset. Experience with CRM/marketing automation platforms Ability to balance creative execution with data-driven decision-making Seniority level Mid-Senior level Employment type Full-time Job function Marketing, Consulting, and Public Relations Industries Business Consulting and Services #J-18808-Ljbffr Scheduling Institute
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