Job Description

Marketing Execution Senior Specialist

SAP America, Inc. seeks a Marketing Execution Senior Specialist at our Newtown Square, PA location to be responsible for setting strategic and tactical marketing performance targets, monitoring and analysis of the campaigns on the creation and conversion of leads into the marketing and conversion funnel, conducting deep segmentation and complex calculations using statistical and data science techniques, and presenting analysis and recommendations to senior marketing leaders.

Provide an engaging online experience for global audiences to generate demand, nurture prospects, support and amplify the SAP brand. Responsible for content management, search engine optimization, audience engagement, web design, email campaign development, and social media channel management. Utilize a broad knowledge of Digital Marketing services to support stakeholders in their programs. Evaluate, implement and optimize innovative approaches to Marketing by bringing in a digital mindset and collaborative approach across market units, regions and global teams. Plan and deliver content build/collection/distribution plan. Establish target goals and evaluate results for continuous improvement. Provide in depth evaluation of program results and apply tactics to improve yield and progression of visitors, contacts, or leads, depending on the program type. Consult with strategic stakeholders to understand needs, propose offerings of Digital Marketing service packages, and deliver those offerings, analysis and recommendations to achieve desired results. Analyze usage of mobile devices for accessing SAP digital properties and recommend and develop innovative approaches to make the properties more accessible and desirable via mobile device. Engage with SAP Digital Tribe and other digital audiences through online conversations to understand their needs and resolve issues. Gather business requirements to support platform evaluation. Work with stakeholders and other departments to recommend, plan and deliver tools that support the business and audience needs.

Bachelors degree or foreign equivalent in Information Systems, Statistics, Analytics, Business Management, or related field of study and six (6) years of progressive, post-baccalaureate experience in the job offered or related occupation. Alternatively, a Masters degree or foreign equivalent in Information Systems, Statistics, Analytics, Business Management, or related field of study and four (4) years of experience in the job offered or related occupation.

Experience must involve four (4) years in the following:

• Creating interactive dashboards using SAC, Tableau, Domo, and Adobe Analytics by leveraging internal and external data sources;
• Writing ETL scripts in SQL and Python to clean, stitch and analyze data across various data sources including SAP Hana, Adobe Analytics, and Tableau;
• Developing and executing digital reporting and analytics to drive successful KPIs, ROI, and overall marketing effectiveness through adoption of business intelligence tools such as Adobe Analytics, SAC, Tableau, Salesforce, SAP CRM, MSights, SAP Hana, SAP AFO;
• Analyzing large datasets using SQL and Python to identify trends, patterns, and outliers; and
• Leading the reporting framework and support the marketing organization with end-to-end performance and ROI analysis of marketing campaigns, program effectiveness, and activity (including Paid, owned and earned media, content marketing, telemarketing).

Travel: N/A

This position is eligible for the Employee Referral Program subject to the eligibility criteria outlined in the SAP Internal Employee Referral Policy.

SAP's culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone regardless of background feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

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