Marketing Specialist Job at IBSA USA, Parsippany, NJ

Y09tUUg5QkRkcThqQ3hQY0tJYnZGaUhUL3c9PQ==
  • IBSA USA
  • Parsippany, NJ

Job Description

Job Description

The Marketing Specialist will develop and execute communication strategies to enhance brand awareness, engage healthcare professionals (HCPs) and patients, and support IBSA USA’s pharmaceutical portfolio. This role involves content creation, digital marketing, public relations, and ensuring messaging aligns with brand objectives and regulatory guidelines. The specialist will collaborate with internal teams and external partners to drive consistent and effective communication.

The Marketing Specialist will work within the Marketing department and with cross functional teams to:

  • Develop compelling content for marketing materials, including brochures, sales aids, websites, newsletters, and digital campaigns.
  • Write, edit, and manage brand messaging to ensure consistency across all communication channels.
  • Collaborate with internal teams to create educational and promotional materials for healthcare providers and patients.
  • Ensure all content complies with FDA, PhRMA, and IBSA USA regulatory guidelines.
  • Support the execution of social media strategies, content calendars, and digital campaigns.
  • Manage website updates and SEO-optimized content.
  • Support public relations initiatives, including press releases, media outreach, and corporate communications.
  • Collaborate with agencies, PR firms, and internal teams to enhance brand visibility.
  • Assist in the development of communication materials for industry events, trade shows, and medical conferences.
  • Support sales teams by providing communication tools, training materials, and messaging guidelines

Qualifications & Experience:

  • Education: Bachelor's degree in Marketing, Communications, Journalism, Life Sciences, or a related field.
  • Experience: 2-5 years in marketing communications, preferably in the pharmaceutical, biotech, or healthcare industry.
  • Strong writing, editing, and storytelling skills with attention to scientific accuracy.
  • Experience with digital marketing, content management systems (CMS), and social media platforms.
  • Knowledge of FDA regulations and pharmaceutical industry compliance for promotional content.
  • Ability to manage multiple projects, meet deadlines, and work cross-functionally.

Job Tags

Similar Jobs

South Carolina Staffing

HOUSEKEEPER (FULL TIME) Job at South Carolina Staffing

 ...Housekeeper Position Crothall Healthcare is hiring immediately for full time Housekeeper...  ...upon interview. Requirement: No prior experience is required. Pay Range: $17.00 per hour...  ...to maintain establishments, including hotels, restaurants and hospitals, in a clean and... 

Daily Jobs

Junior Data Entry & Customer Support Specialist Job at Daily Jobs

 ...A leading staffing agency is seeking entry-level Call Center Representatives in Houston, Texas. Responsibilities include inputting...  ...learn. The position offers an hourly wage of $19 - $25, along with benefits like health insurance and a 401(k) plan. #J-18808-Ljbffr... 

Global Secure 3

Executive Protection Agent Job at Global Secure 3

 ...headquartered in San Francisco, we specialize in threat-informed protection, executive protection, threat assessment, investigations, and secure...  ...our principals. Job Summary The Executive Protection Agent (EPA) provides part-time, on-call protective coverage for GS... 

SynergisticIT

Entry Level/ Junior Level Java Cloud Developer (Remote) Job at SynergisticIT

Job Opportunity At Synergisticit Synergisticit is aware that the job market is challenging because of tech layoffs. The job market is flooded with hundreds and thousands of laid-off jobseekers competing with existing jobseekers. For entry-level job seekers to get client...

Travel Centers Of America

Inventory Control Employee Job at Travel Centers Of America

 ...Environment While performing these duties of this job, the employee may be exposed to outdoor elements in all seasons. Occasionally...  ..., dust, grime, grease, oil, gas, high-concentrated cleaning solutions, etc. Disclaimer This job description may not list all duties...