Job Description

For 109 years, Milton Hershey School (MHS) has changed the lives of lower income children and their families by helping them break the cycle of poverty. MHS is now seeking a Media Relations Manager to expand awareness of the Hershey’s legacy and the amazing opportunities provided by the School to children from need. Responsibilities include:

• Develop communication and media strategies to promote the School’s life-changing work.

• Provide a wide variety of media outlets with high quality, engaging, and relevant stories that are compelling to ensure they are frequently selected and shared.

• Identify new media outlets and journalists to communicate the inspiring story of MHS, its students, and staff.

• Manage critical reputation situations.

• Serve as a media spokesperson and an editorial resource.

• Respond to media inquiries on a timely basis.

• Gather information to develop statements and talking points.

• Assist with internal communication, including content writing, proofing, communication strategy, and inter-departmental support.

• Skilled in forming relationships within MHS to identify and gather high quality stories and information efficiently and accurately.

• Serve as event lead for large school-wide events.

• Produce large reputational print and digital projects.

• Collaborate extensively within the Communications Team, the MHS community, and the greater Hershey community to promote the Hershey legacy.

• • Bachelor’s degree in communications, public relations, or similar major.

  • 7 or more years of experience with demonstrated success in media relations.

  • Experience in non-profit or education a plus.

  • Exceptional verbal, written, and platform communication skills.

  • Website content management and writing skills.

  • Exceptional editing skills. Layout and design skills a plus.

  • Skilled in various communications technology including the ability to quickly interpret internet trending and outcomes data.

  • Proficient with Microsoft applications.

  • Thrives in a fast-paced and dynamic environment with competing priorities.

  • Must be a motivated independent self-starter with strong project management and organizational skills.

  • Exceptional interpersonal skills, including the ability to collaborate, influence, and lead.

  • Candidates should have a high degree of stamina, a strong work ethic, an assertive personality, and a willingness to be agile.

  • Candidates must demonstrate a high degree of integrity as all staff are role models for students.

  • Candidates should be willing to actively engage with students.

  • This job requires evening and weekend work.

  • This job requires evening and weekend work.

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