Job Description

In this role, you will create, implement and continuously refine SEO content intended to accelerate revenue and growth for individual locations. The ideal candidate will be a self-starter with an owner’s mentality, possess the ability to think both analytically and creatively and the desire to manage multiple, diverse projects simultaneously. This position will collaborate cross-functionally across the marketing team to utilize data in making intelligent marketing decisions and enjoy applying that knowledge within their industry.

Core Responsibilities

• Develop and implement SEO strategies for product resources and individual sites.
• Analyze the competitive environment and market to identify new opportunities and growth points.
• Continuously monitor rankings and adapt strategy according to changes in search engine algorithms and technical aspects of promoted resources.
• Conduct technical SEO audits and prepare technical recommendations.
• Optimize content and create recommendations.
• Develop an internal linking strategy to improve site structure and user experience.
• Analyze key metrics using analytical tools to monitor the performance and effectiveness of implemented strategies.
• Manage and adhere to allocated budgets for SEO activities.
• Develop and implement Local SEO strategies using tools including Google Business Manager and Yext.

Required Qualifications

• 3-5 years of experience in SEO management
• Knowledge of HTML, CSS, JavaScript, and schema markup at a level necessary for conducting audits and providing technical optimization recommendations
• Experience with WordPress or similar content management systems (CMS), Google Analytics, Google Search Console, and SEO research tools like SEMRush and Screaming Frog
• Extreme attention to detail
• Strong communication and teamwork skills
• Experience with websites with complex architecture, satellite sites, and successful cases of promoting highly competitive queries
• Innovative, proactive and entrepreneurial approach
• Proven ability to function seamlessly within a team

Physical Demands

The physical demands described here are representative of those that must be met by an employee to perform the essential functions of this job successfully. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions. Must be able to drive a car and lift light to moderate weight.

Benefits:

• Medical, dental, and vision coverage
• Company Paid Life Insurance
• Longevity Stock Program
• IBP Foundation
• Scholarship opportunities
• Paid vacation and holidays
• Employee Financial Assistance Program
• Opportunities for growth and advancement.
• 401(K) (Pre-Tax and Post-Tax) Roth 401(k) with company matching
• Supplemental Insurance (Short- and Long-Term disability, hospital indemnity, accident, critical illness, supplemental life insurance

EEO Statement

IBP is an equal-opportunity employer.

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