Job Description

Job Description

Job Description

Serino Coyne LLC , a division of Omnicom Group Inc., a leading global communications company, is a dynamic mid-sized full-service Advertising and Marketing Agency, specializing in theatre and entertainment-related accounts.

We are seeking a mid-senior level , Senior Digital Media Planner/Buyer to support the Media department with day-to-day digital media campaign management and strategy across paid search, paid social, display, digital audio, and digital video for a variety of entertainment-based accounts. Work will span across strategy, planning, negotiating, buying, tracking, reporting, optimizing, and billing. Managing client communications with the Account Management team. Managing assistant media planner/buyers.

This is a full-time, regular, benefits-eligible position.

JOB RESPONSIBILITIES (include but are not limited to the following):

• Strategize and create innovative and impactful digital media plans for clients in collaboration with account services teams
• Ensure campaigns are continuously optimized and running efficiently
• Provide insights for weekly or biweekly client reports
• Manage paid search campaigns through Google Ads with help of assistant planners
• Devise paid social strategy and implement in partnership with social teams and assistant planners
• Communicate with clients in an effective manner via email and in person
• Present media plans, digital media reports, and any industry information to clients and account teams
• Liaise and build relationships with current and new media outlets and ensure the agency has competitive rates and ad placements
• Provide internal teams with new and innovative online media opportunities on an ongoing basis
• Represent agency in a professional manner to all external media partners
• Ensure accurate client billing and vendor payments
• Functional knowledge of the online trafficking process through CM360
• Functional knowledge of all online and offline media forms.
• Work with Associate Director and team members to ensure steady workflow and deliverables

JOB REQUIREMENTS:

• 2-4 years of experience in a relevant field, with a bachelor's degree or higher
• Expertise in GA4, Google Ads, Meta Ads - additional paid social platforms a plus
• Expertise in all Microsoft Office applications
• Strong analytical and mathematical skills
• Ability to find and tell stories from paid media results
• Strong interpersonal skills; able to build positive working relationships
• Ability to manage client communications
• Experience managing 1-2 junior-level employees
• Excellent written/verbal communication
• Detail-oriented with strong organizational skills
• Ability to prioritize and be nimble
• Ability to thrive in a fast-paced workplace
• Interest in performing arts and live entertainment a plus

Serino Coyne LLC is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Annual Salary

$60,000—$70,000 USD

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