Job Description

Join to apply for the Senior Director, Demand Generation role at Forward Networks, Inc.

Forward Networks is revolutionizing the way large networks are managed. The Forward Enterprise platform delivers a vendoragnostic digital twin of the network, based on a mathematical model. The platform scales to support hundreds of thousands of network devices, whether cloud, hybrid cloud, or onprem. It serves as a single source of truth for the network, enabling network operators to instantly verify security posture, accelerate troubleshooting, avoid outages, and modernize network management.

Over the past few years, Forward Networks has received tremendous industry recognition, including Cool Vendor in Enterprise Networking by Gartner, Product of the Year by Cloud Computing, Hot Company by Cyber Defense Magazine, Enterprise Cloud Computing Software of the Year, and it has been named to Fortunes Best Workplaces in the Bay Area list.

The company was founded by four Stanford PhD graduates who saw a massive opportunity to improve network operations. Investors include Andreessen Horowitz, MSD Capital, Threshold Ventures, and Goldman Sachs.

Job Summary

We are seeking a Senior Director, Demand Generation to lead global programs that drive pipeline and revenue growth. This is a critical leadership role that combines creativity, strategy, and analytical depth. Youll build and scale a worldclass demand engine across accountbased marketing, field marketing, digital campaigns, and marketing operationsdelivering measurable impact on pipeline performance and marketingsourced revenue. This position reports to the Chief Marketing Officer.

Responsibilities

• Lead the global demand generation strategy to drive qualified pipeline and accelerate revenue growth.
• Design and execute integrated programs spanning digital, field, and accountbased marketing to engage enterprise and government buyers across key segments.
• Build and scale accountbased marketing (ABM) programs in partnership with sales to increase engagement and conversion within target accounts.
• Oversee field marketing strategy and execution across global regions, ensuring local relevance and alignment with corporate goals.
• Own marketing operations and attributionestablishing clear metrics, dashboards, and reporting to demonstrate marketings impact on the business.
• Partner with sales, product marketing, and customer success to ensure fullfunnel alignment and datadriven decisionmaking.
• Drive continuous improvement in campaign performance through testing, optimization, and analytics.
• Recruit, develop, and lead a highperforming demand generation team that scales with company growth.

Qualifications

• 10+ years of experience in enterprise software marketing, including leadership of global demand generation, field marketing, or marketing operations.
• Proven ability to design and execute accountbased and integrated marketing programs that deliver measurable pipeline and revenue impact.
• Strong analytical mindset with deep understanding of marketing attribution, funnel metrics, and campaign optimization.
• Demonstrated success partnering with sales to drive predictable growth.
• Experience building and scaling demand generation engines in growthstage environments.
• Familiarity with enterprise software and SaaS business models, including how gotomarket, sales, and customer success motions intersect to drive adoption and revenue growth.
• Excellent leadership, communication, and project management skills.
• Familiarity with infrastructure, networking, or security markets preferred.
• Bachelors degree required; advanced degree a plus.

The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary is expected to be between $220,000/yr to $260,000/yr. The offered compensation may also include bonus and stock.

Details

• Seniority level: Director
• Employment type: Fulltime
• Job function: Marketing and Sales
• Industries: Computer Networking Products

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