Job Description

Spanish Marketing Copywriter

Marketing

Exempt

JOB DESCRIPTION

The Marketing Copywriter (Spanish) will collaborate with the Manager of Direct Connections in writing and translating materials that reflect the originator's or brand's voice, and effectively communicate our Spanish ministries’ messages and objectives. The copywriter creates efficient, effective copy that uses writing to achieve the marketing objectives across an array of marketing channels while effectively reaching our target audience.

This position reports to the Manager of Direct Connections.

ESSENTIAL JOB FUNCTIONS

• Collaborate with the marketing team to understand the ministry's goals, target audience, and brand voice
• Adapt writing style and tone to match the target audience, brand guidelines, and marketing objectives
• Coordinate with the projects team to deliver work on time and as requested
• Create marketing and descriptive copy for products/resources
• Create encouraging messages for use in print, emails, social, and other marketing outlets using Lakewood's voice and Pastor's Danilo and Gloriana
• Write compelling and persuasive copy for various marketing materials, including but not limited to website content, social media posts, email campaigns, brochures, and advertisements
• Translate copy (English to Spanish) for various marketing materials as needed by project or ministry
• Create efficient, effective marketing and descriptive copy for ministry events, special speakers, and weekly messages
• Proofread and edit copy to ensure accuracy, consistency, and adherence to brand and style guide guidelines
• Proof all work thoroughly before delivery
• Stay up-to-date with industry trends and best practices in copywriting and marketing communication
• Other related duties as assigned

MINISTERIAL DUTIES

As an employee of Lakewood Church, you are a part of an over 60-year legacy of faith. As a part of the Lakewood team, you are a key part of our mission in taking the hope found in Jesus to the world. This means that as part of your job responsibilities, you are considered a spiritual leader in the Church. You are responsible for communicating the Church’s beliefs and our mission to our congregants, to maintain a lifestyle consistent with the Scriptures, and are required to belong to the Church as part of our faith community.

This will also include:

• Regular attendance at Church services and classes
• Serving as a Prayer Partner or as a volunteer in any ministry of the Church, and
• Serving our community through local outreaches from time to time when needed by the Church

QUALIFICATIONS

• Uncompromised commitment to Lakewood Church’s vision, mission, values, and core beliefs
• Ability to communicate effectively in speaking and writing in both Spanish and English
• Strong understanding of Spanish grammar, style, and cultural nuances
• Proven track record of producing engaging and persuasive copy for various media, including websites, social media, email campaigns, and print materials
• Proficiency with office software, including Microsoft Word, Excel and PowerPoint
• Demonstrable writing skills with a strong portfolio for various print and electronic mediums
• Knowledge of writing standards and best practices
• Strong communication skills
• Effective time management skills and the ability to meet deadlines
• Excellent teamwork, interpersonal skills, and friendly disposition
• Able to give and receive constructive critique
• Ability to manage multiple projects simultaneously

EDUCATION & EXPERIENCE

• Bachelor’s degree in Spanish, Communications, Marketing, or a related field
• 2+ years of professional experience in copywriting or content creation, preferably in a bilingual or Spanish-focused environment

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