Job Description

Vice President, Global Field Marketing, Slack

We are hiring the Vice President of Global Field Marketing at Slack responsible for delivering Slack new business growth through our managed Slack customers. In close partnership with Slack’s CRO, you will be the most accountable senior leader driving demand and pipeline for Slack through innovative global marketing strategies and execution. You will lead an immediate team of global marketers responsible for executing region-specific strategies and investment plans across Slack's markets worldwide. You will be a trusted advisor and partner with Sales and Product Marketing, as well as our global Salesforce field marketing organization, to drive an advanced content marketing and campaign strategy that resonates with our customers, focusing on target industries and lines of business, delivering measurable impact. The ideal candidate will have significant experience in formulating and executing integrated pipeline generation and maturation campaigns and will report directly to the Chief Marketing Officer of Slack.

Responsibilities:

• Partner closely with Sales leadership teams across each region to build and evolve marketing plans that align with pipeline needs.
• Define messaging for our target industries, including the creation of comprehensive marketing materials for each focus industry.
• Collaborate closely with Product Marketing to develop Line of Business messaging and positioning of Slack's products and solutions.
• Develop region-specific content plans.
• Work closely with teams across Marketing and the rest of Slack in formulating and executing integrated marketing campaigns.
• Develop and execute customer-driven, locally oriented marketing strategies and programs to increase customer demand, sales, and positively impact Slack's brand equity.
• Produce regular reports on market and industry trends for the management team. Direct day-to-day market research and competitive analysis projects.
• Conduct primary and secondary market research and advise country stakeholders on sales and marketing strategies.
• Hire and coach top talent. Recruit, train, and motivate a dynamic organization of Marketing leaders and individual contributors, empowering them with the consultative sales skills to meet and exceed our KPIs.

Qualifications:

• 15+ years of Marketing leadership experience with a focus on partnering with localized Sales teams to drive pipeline.
• Experience working for an enterprise cloud software company.
• Proven ability to articulate value propositions differently according to industry and customer needs.
• Track record of designing and executing high-performing, integrated marketing campaigns that drive pipeline growth.
• Excellent verbal, writing, and presentation skills.
• Ability to thrive in a dynamic, fast-paced environment.
• Experience building a high-performance-oriented team culture.

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